Adidas
CLIMAPROOF
The Issue
To launch Climaproof, we had to overcome the doubts the golfing world had about Adidas. They viewed us as dabbling in golf, and not a serious player.
The Idea
We introduced Climaproof by embracing hardcore golfers, showing them that we understood their passion for the sport and their belief that every day is a great day to play. Rather than going into technical details about the product, we let the visuals and the tagline/headline tell the entire story.
The Results
The campaign went live across print, digital, and social, earning over 120 million impressions. And we contributed to Adidas’ highest sales period in the golfing category since they launched in 1991.
PRESS
ADIDAS GOLF GRIPMORE
The Issue
We faced a cynical audience of golfers who refused to believe that a golf shoe could offer the comfort of spikeless with the traction of cleated. Claiming to offer the best of both was a tall order.
The Idea
Using humor engaged the audience and made them less cynical. Using Justin Rose gave us credibility. And positioning the shoe as a revolution made people feel less doubtful and more interested in being the first in their foursome to have one.
ADIDAS VIDEOS
The Issue
With these videos, our task was to excite the company stakeholders about what was next for Adidas Golf. They were an enthusiastic audience, but also a tough one.
The Idea
Instead of just focusing on golf, we made golf bigger by connecting it to other sports, and linking the golfers to other great Adidas athletes. This conveyed the new product information in an engaging and emotional way, making them feel excited about more than just the new products. It made them feel good about being part of Adidas.
DIGITAL | SOCIAL
