Adidas
Adidas is a world-class name in athletic shoes and apparel. But their entry into the golf world had been viewed with some suspicion. Our job was to help them build credibility, and to prove that Adidas Golf deserved the same reputation for excellence that applied to their products in basketball, tennis, football, and beyond.
120,000,000 earned impressions
20 years since they had sales this high
CLIMAPROOF
Golfers had doubts about Adidas, viewing us as dabblers in their world. We overcame that by embracing hardcore players, showing them that we understood they felt every day is a great day to play. We promoted the shoe’s philosophy instead of its technical details.
PRESS
ADIDAS GOLF GRIPMORE
Golfers refused to believe that a golf shoe could offer the comfort of spikeless and the traction of cleated. Using humor engaged the audience and made them less cynical. Using Justin Rose gave us credibility. Positioning the shoe as revolutionary piqued curiosity and increased the desire to be the first in the foursome to have one.
ADIDAS VIDEOS
With these videos, our task was to excite the company stakeholders about what was next for Adidas Golf. But instead of just focusing on golf, we connected it to other sports and linked golfers to great Adidas athletes. It made everyone feel even prouder about being part of the company.
DIGITAL | SOCIAL
Thanks to Adidas apparel, golfers can play all year long, even in the most difficult conditions. So, we helped Adidas Golf's Sergio Garcia let people in on what it's like to play every day via his Twitter (X) feed.
Adipower Boost is designed to give golfers extra energy in their step that transfers to their swing. And what better way to demonstrate that than a round of speed golf between two of the tour’s best, Sergio Garcia and Jason Day? They loved the idea, and we were off and running.
