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BISCUIT HOLES CASE STUDY
Hardee's
BISCUIT HOLES
Hardee’s Biscuit Holes was a new product with a less-than-appetizing name. And people would frequently shorten it to “B-holes,” which was even worse. So, we took the classic man-on-the-street approach of comparing A to B and turned it on its head with a little juvenile hilarity.
1,000,000+ online views
Funniest Spot of the year, voted by TBS viewers
Featured on "Good Morning America" and "Ellen"
BISCUIT HOLES
BISCUIT HOLES SOCIAL
Moving the campaign into social and mobile was a natural. We held a contest inviting people to come up with a better name for biscuit holes. Names were submitted and then voted on. Lotta clever people out there with time on their hands.
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PRESS
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BREAKFAST CAMPAIGN
Since Carl’s was known for providing lots of food for young hungry guys, we transferred that equity to breakfast. We demonstrated our legendary quantity by making everything else tiny in comparison. Worked well, and the waitress in the “Super thin piece of ham” scene later had a guest arc on Mad Men.
BOURBON BURGER & ORANGESICLE SHAKE
Two fun items we got to launch. The ideas came right out of the product, making them simple and fun. And to this day, both items are part of the Carl’s Jr. lineup.
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