Hyundai Case Study
Hyundai
During my 3 years as GCD on Hyundai Retail, sales consistently increased, setting monthly, quarterly, and annual records for total sales, retail sales, and individual vehicle sales. Here are a few.
13% YOY increase in certified used vehicle sales
95% increase for Palisade in Dec. 2023
36% increase for Tucson in Nov. 2023
11% total sales increase in Jan. 2025
11% annual sales increase in 2023
4% annual sales increase in 2024
17 consecutive months of sales growth
15% retail sales increase in Oct. 2024
PRODUCT PROMO CAMPAIGN
We had a product promo campaign that worked well. As it started to wear out, we added a little more humanity and story to it. Both directions were incredibly effective.
Blind Date
The Professional
Road Trip
Intuit
GETAWAY SALES EVENT
We initially stayed very structured with the Getaway Campaign for sales events to build equity. Then we evolved it to be more about customer guilt over getting such amazing deals. Each Getaway Event was executed across TV, OOH, Digital, Social, CRM, In-Market and Website.
Lay Low
Confession
COUPLES
Snowmobile
CERTIFIED USED VEHICLES
We were asked to refresh Hyundai Certified Used Vehicles with a very small budget and a large list of facts. Rather than do a big :30 spot and cram everything in, we did :15s that each revolved around one of the HCUV support points.
Donuts
Let That Sink In
Kick The Tires
IN-MARKET VIDEOS
The “VS” campaign was a huge hit with dealers and an effective resource for persuading people who were well along in the purchase funnel. These were easily scalable, allowing us to do hundreds a year.
OOH
Outdoor board headlines in the automotive category tend to be the name of the vehicle and maybe a price. We approached this assignment as a chance to tell people a little more than just than that.
MINNESOTA AUTO SHOW
Elevators and floors aren’t really high-profile assignments, but that doesn’t mean they can’t have high-profile ideas. When you approach every assignment as though it’s the most important assignment around, great things can happen.
SPORTS SPONSORSHIPS
We revamped the sports sponsorship work to be more connected to consumers and less of a hard sell. The “Joy is” campaign tied in with our national tagline. When that line changed, we adjusted to the “Official sponsor” fandom direction. We did 30-40 of these a year, with 100s of deliverables total.
Product launches, Model Year Updates and Getaway Events were executed across all tiers with TV, OOH, Digital, Social, Video, CRM, In-Market Search, and Website.
TIER 3 DIGITAL | PAID SOCIAL
