LifeProof
To help recall in a low-interest category, we made the name a key component in every touchpoint. By showing what makes up the "life" part in LifeProof, we made it stand for protection against every possible situation. Our video was shared hundreds of thousands of times online. And after OtterBox purchased LifeProof, our client became CMO and gave us the entire business.
$325M estimated sale price of LifeProof to OtterBox
DIGITAL VIDEO
OOH
MOBILE
Using the medium to make a point has worked in TV, digital, social, print, radio, outdoor, you name it. OtterBox offered the perfect opportunity to do it in the mobile space. When you're selling a phone case that doubles the charge of the phone, the best way to make that point is by reminding people of the unpleasant alternative.
