The Issue

A maker of protective cases for mobile devices, LifeProof protects against rain, snow, mud, and dropping. Our task was to make some noise and get them some awareness in a fairly low-interest category.

 

The Idea

To make more people remember the name, we made it a key component in every touchpoint. By showing what makes up the "life" part in LifeProof, we made the name stand for protection against every possible situation.

 

The Results

A video that was shared hundreds of thousands of times online. And an interesting side note. After OtterBox purchased LifeProof, our client became CMO of the new venture and gave us the entire business.