Mr. Cooper

Buying a home is incredibly stressful. Nationstar decided it was time to fix that, so they reinvented their whole business model in a quest for complete transparency. They  became Mr.Cooper, a name inspired by the idea of a neighborhood banker who wanted to do right by his customers. 

 

After the campaign was sold, I was lucky enough to get called in by Phenomenon to help develop Mr. Cooper’s brand voice. As one of the co-writers, I focused on the initial website and the brand book. Here’s a small collection of the work the team produced. And today, Mr. Cooper is still alive and well.