Red Bull
TOTAL ZERO LAUNCH
The Issue
It’s got zero calories. And zero carbs. And it’s 100% Red Bull. And we want to use OOH primarily. Uh-oh. That’s a lot of messages for a billboard, where words are at a premium.
The Idea
With dual messages and limited space, we found the place where numbers and words worked together, and used that combination to convey the product’s features as well as its benefit. And as a side note, we took over a good chunk of the New York subway to boot.
The Results
What was supposed to be a US launch was so successful, it became a global launch. The initial campaign ran for four years, and today, Red Bull Total Zero continues on as a valued part of the Red Bull product portfolio.
DIGITAL | SOCIAL
RED BULL BEST AD CONTEST
PRESS
The Issue
To get people to pay attention to advertising is never easy. To get them to interact with a banner is even tougher. And we had to convince people to not only pay attention, but to write a commercial. Good luck with that.
The Idea
When you want to get people to do something, make it fun and engaging. And challenge them a little. We built the campaign around the chance to make advertising history, and offered a host of helpful interactive tools that conveyed how creating ads is both difficult and fun at the same time.
The Results
Over 6,000 people took the time to send in a script or in some cases, a storyboard. The following year, the lucky winner had their commercial produced.
PRESS
