Volkswagen
Being on VW at Deutsch was an absolute pleasure. I got to work on the website, national launches, digital, and retail. There was never a dull moment. And the results speak for themselves.
2019 record 1st quarter
20 spots from a 3-day shoot
1,000,000 est. savings on digital shoot
BEST Atlas month ever
BEST Tiguan month ever
BEST Pre-owned month ever
SIGN THEN DRIVE
Rather than focus on the financial benefits of the sales event, we focused on the amount of time you saved and the ease and simplicity of buying a new Volkswagen at Sign Then Drive.
VOLKSWAGEN SOCCER PARTNERSHIP
We wanted to help the Women’s National Team achieve pay and facility equality with the men’s team.
By emphasizing soccer’s democratic virtues, we defined it as the ultimate equal-opportunity sport. The poster campaign focused on the women’s team, supporting them as trailblazers in their drive for parity.
DIGITAL VIDEOS
VW dealers need to be nimble. They can’t wait for long productions or spend a fortune on spots that run briefly. We shot a ton of assets to build an inventory of footage, then used fun copy and type to crank out almost 20 spots. Running online and on air, these contributed to VW’s record quarter in early 2019.
VOLKSWAGEN DIGITAL
From vehicle landing pages and carousels to display ads, we made sure the digital and paid social components had the famous VW “wink” that is such a key part of the brand’s voice. Here’s a small sample (by no means anywhere near all of it).
CAROUSELS
CANVAS
WEBSITES
THE PEOPLE FIRST WARRANTY
VW introduced The People First Warranty to help improve their image for reliability. At the time, the warranty market was filled with identical messages about the years and mileage covered. Instead of that, we focused on the parts and components that are covered so drivers can relax.
JETTA LAUNCH
I did not create the Jetta launch campaign, but I was lucky enough to contribute. Here’s the result.